Which of the Following Generally Tends to Increase Consumers' Comprehension

question 25

Multiple Choice

Which of the following generally tends to increase consumers' comprehension of marketing communication?

• A) Selective exposure,distortion,and retention of communication
• B) Consumers' biases,needs,experiences,and knowledge
• C) Differences in age,social class,education,culture,and ethnicity of the target audience
• D) Bright colors and bold graphics of the advertisement

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Definitions:

Regulatory Mechanisms

The systems, rules, and procedures established to control, guide, or manage behaviors and processes within organizations or bodies.

Stability and Predictability

The degree to which circumstances are consistent and foreseeable over time, fostering a sense of security and reliability.

Norms

Socially accepted rules that govern behavior within a group or society.

Treatment Groups

Collectives of participants in a clinical research trial who are subjected to specific interventions to evaluate the effects of those interventions on particular outcomes.