Which of the Following Is True of Social Media Monitoring

question 33

Multiple Choice

Which of the following is true of social media monitoring?

• A) It can involve sentiment analysis and text mining specific key words.
• B) It is an informal approach to know about the company or brand.
• C) Failure to respond to criticism does not affect the brand image.
• D) Comments that reveal unknown brand flaws rarely go viral.

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Definitions:

Videoconferencing

A technology that allows users in different locations to hold face-to-face meetings without having to move to a single location physically.

Organizational Performance

evaluates how effectively an organization meets its goals and objectives through the efficient use of resources.

Empowering

The act of giving someone more control over their own life or the situation they are in.

Crisis

A critical or tense situation that requires immediate attention and action to prevent or mitigate damage.