Discuss the Elements of the Promotional Mix and How They

question 80

Essay

Discuss the elements of the promotional mix and how they influence the target audience.

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Definitions:

Retailer Profit

The financial gain that a retailer earns from selling products or services, after subtracting the costs of purchasing or producing those items.

Short Term

A period of time that is immediate or not very long, often referring to plans or investments spanning a few months to a year.

Tailored Sourcing

A sourcing strategy that is customized to fit the specific needs and requirements of a business, often involving close collaboration with suppliers.

Lead Time

The amount of time that elapses between the initiation and completion of a process, such as the time from placing an order to delivery.