Understanding the Advertising Response Function Helps Marketers

question 105

Multiple Choice

Understanding the advertising response function helps marketers:

• A) invest a large amount of money on advertising and promotion.
• B) use their advertising budgets wisely to reach their target market.
• C) multiply returns by constantly increasing the money spent on advertising.
• D) achieve consumer loyalty regardless of the quality of the product or service.

---

Definitions:

Preconventional Moral Reasoning

A stage in Kohlberg's theory of moral development where moral reasoning is based on external consequences and rewards.

Irony

A situation where the outcome is contrary to what was expected, often in a humorous or poignant manner.

Prior Experience

Refers to the knowledge or skills a person has acquired from previous activities, jobs, or educational pursuits.

Intonation

The rise and fall in the pitch of the voice in speech, affecting the meaning of the words conveyed.