Which of the Following Is an Advantage of Using Cost

question 9

Multiple Choice

Which of the following is an advantage of using cost per contact to determine the media mix for a product?

• A) It allows advertisers to increase an ad's effectiveness by reaching potential customers.
• B) It enables an advertiser to compare the relative expenses of specific media vehicles.
• C) It requires advertisers to pay only for the customers who view their ad.
• D) It allows marketers to minimize the cost of advertising by reaching a large number of people.

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Definitions:

Hamburger Patty

A ground meat product, commonly beef, molded into a round shape to fit hamburger buns.

Outlet's Manager

An individual responsible for overseeing the day-to-day operations and performance of a retail store or outlet.

Net Income

The total earnings of a company after all expenses and taxes have been deducted from revenue, indicating the company's profit.

Sales Revenue

The total amount of money generated from selling goods or services to customers.