Which of the Following Is a Case of Brand Cannibalization

question 9

Multiple Choice

Which of the following is a case of brand cannibalization?

• A) A tea manufacturer introduces a new brand of tea that eats into the sales of an existing brand of another manufacturer.
• B) A tea manufacturer introduces a new but inferior brand of tea to promote the sales of an existing tea brand in its product mix.
• C) A tea manufacturer introduces a new brand of tea that eats into the sales of an existing tea brand in its product mix.
• D) A tea manufacturer introduces a new brand of tea that has the unintended result of promoting the sales of an existing brand of another manufacturer.

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Definitions:

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Pertaining to the Zinacantán, an indigenous Maya community in the state of Chiapas, Mexico, known for their traditional textiles and rituals.

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