Examlex
Brita LED (light emitting diode) lighting uses comparative advertising to emphasize the benefits of using LEDs over CFLs (cathode filament lamps) .The advertisements emphasize that Brita's LEDs cost less than CFLs and other brands of LEDs,last longer,consume less energy,and need to be replaced less frequently than CFLs.In this scenario,which of the following advertising appeals is used in Brita's ads?
Acts of God
Natural catastrophic events, such as earthquakes, floods, or hurricanes, that cannot be anticipated or controlled, often used in legal contexts to excuse parties from contractual obligations.
Wildfires
Uncontrolled and often widespread fires in areas of combustible vegetation, often exacerbated by dry conditions and strong winds.
Unexpected Detours
Situations or incidents that cause one to deviate from a planned or expected route or course of action.
Liable
Legally responsible for something, especially in the context of financial or legal obligations.
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