Buzz Is a Social Media Metric Based On

question 53

Multiple Choice

Buzz is a social media metric based on:

• A) the number of comments,ratings,social bookmarks,subscriptions,page views,uploads,downloads,embeds,retweets,Facebook posts,and pins.
• B) the volume of consumer comments generated for a brand on posts and impressions,by social channel,by stage in the purchase channel,by season,and by time of day.
• C) the number of likes,fans,followers,and friends; growth rates; rate of virality or pass along; and change in pass along over time.
• D) media mentions,influences of bloggers reached,influences of customers reached,and second-degree reach based on social graphs.

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Definitions:

Perceived Threat

An individual's assessment of potential harm or danger posed by a specific situation or entity.

Protection Motivation Theory

A psychological theory that explains how individuals are motivated to protect themselves from harmful or threatening situations, focusing on the roles of threat appraisal and coping appraisal.

Health Program

A planned set of activities aimed at promoting physical and mental well-being and preventing illness.

Theory Of Reasoned Action

Fishbein and Ajzen’s theory of the relationship between attitudes and behaviour. A specific attitude that has normative support predicts an intention to act, which then predicts actual behaviour.