Which of the Following Is an Advantage of Using Cost

question 9

Multiple Choice

Which of the following is an advantage of using cost per contact to determine the media mix for a product?

• A) It allows advertisers to increase an ad's effectiveness by reaching potential customers.
• B) It enables an advertiser to compare the relative expenses of specific media vehicles.
• C) It requires advertisers to pay only for the customers who view their ad.
• D) It allows marketers to minimize the cost of advertising by reaching a large number of people.

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Definitions:

Regulatory Capture

A situation where regulatory agencies are dominated by the industries they are charged with regulating, often leading to a favoring of industry interests over the public.

Health And Safety

Regulations and practices designed to prevent accidents and injuries in workplaces and public environments.

Private Companies

Private companies are businesses owned by individuals or groups that do not trade their stock publicly on stock exchanges.

Public Companies

Companies whose shares are traded publicly on stock exchanges, allowing for wider ownership by investors.