The Number of Target Customers Who Are Exposed to a Commercial

question 70

Multiple Choice

The number of target customers who are exposed to a commercial at least once during a specific period (usually four weeks) is called ______.

• A) reach
• B) frequency
• C) cost per click
• D) cost per contact

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Definitions:

Transition

The process or period of changing from one state or condition to another.

Parenthood

The state or experience of being a parent, including the responsibilities, joys, challenges, and emotional aspects associated with raising a child.

Drug Abuse

The harmful or hazardous use of psychoactive substances, including alcohol and illicit drugs, leading to addiction, health problems, or social issues.

Teen Pregnancy

Pregnancy occurring in a female who is aged from her early teens through to 19 years of age.