Explain What Is Meant by Media Planning and How the Advertisers

question 95

Essay

Explain what is meant by media planning and how the advertisers decide which medium to choose to best communicate their advertising objective.Discuss the importance of media planning in advertising.

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Definitions:

Phobic Object

An object or situation that triggers an irrational and intense fear response in an individual.

Autonomic Arousal

The activation of the autonomic nervous system, which regulates involuntary physiological processes, such as heart rate, digestion, respiratory rate, and arousal in response to stress or excitement.

Conversion Disorder

A mental condition where psychological stress is expressed through physical symptoms that have no medical cause.

Schizoid Personality Disorder

A mental condition characterized by a long-standing pattern of detachment from social relationships and a limited range of emotional expression.