Examlex

Solved

In Recent Years,LEGO Updated the Packaging of Its LEGO Friends

question 98

True/False

In recent years,LEGO updated the packaging of its LEGO Friends line of toys to be more girl-friendly.It has also started to include bricks that can be used to make a pop star's house and a cupcake café.These efforts indicate that LEGO is repositioning its product.


Definitions:

Globalization

The process by which businesses or other organizations develop international influence or start operating on an international scale.

Cultures

The shared values, norms, behaviors, and practices that characterize groups of people, influencing societal dynamics and individual interactions.

Social Environment

The immediate physical and social setting in which people live or in which something happens or develops.

Concentric Market

A Concentric Market strategy involves targeting new markets with existing products by expanding outward from the core or current market, often leveraging similarities or adjacent customer needs.

Related Questions