Which Is True About the Process of Communication

question 31

Multiple Choice

Which is true about the process of communication?

• A) Most marketing communications are a two-way process.
• B) Encoding the message refers to receiver's interpretation of message.
• C) Advertisement and sales presentations are examples of decoding the message.
• D) Customer plays the role of sender in the communication process.

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Definitions:

Meeting Minutes

A written record of the main points discussed and actions agreed upon during a meeting.

Interpret

To understand or explain the meaning of something, especially complex texts, symbols, or data.

Field Report

A detailed document that describes observations and experiences from onsite or field research.

Primary Purpose

The main goal or objective that an activity, process, or project is intended to achieve.