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Discuss the Concept of AIDA and Its Relevance for Marketers

question 63

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Discuss the concept of AIDA and its relevance for marketers.


Definitions:

Conscious Awareness

The mental state of being fully present and aware of one's thoughts, feelings, sensations, and environment.

Insight Therapy

Insight Therapy is a form of psychotherapy aimed at increasing a patient's awareness of underlying motives and defenses, facilitating personal growth through understanding.

Self-Knowledge

The understanding a person has of their own mental states, personal traits, feelings, and behaviors.

Verbal Interactions

Exchanges of information, ideas, or feelings through the use of spoken words between two or more individuals.

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