Which of the Following Is a Reason for the Increasing

question 52

Multiple Choice

Which of the following is a reason for the increasing popularity of the integrated marketing communications concept?

• A) More selectively segmented markets have replaced the traditional broad market groups to which marketers promoted in the past.
• B) Marketers are discontinuing the use of online advertising because it lacks measurability.
• C) The proliferation of thousands of media choices beyond traditional television has made promotion easier.
• D) Marketers have increased their advertisement spending for promotional techniques that generate gradual sales responses.

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Definitions:

Period Costs

Expenses incurred that are not directly tied to production activities, such as administrative and selling expenses, and are charged to the period in which they arise.

Factory Supervisor

An individual responsible for overseeing the daily operations, personnel, and production processes in a factory or manufacturing plant.

Depreciation

The process of allocating the cost of a tangible asset over its useful life.

Administrative Expense

Overhead or general expenses related to the day-to-day operations of a business but not directly tied to a specific project or product.