Test Marketing Is Very Expensive

question 97

Multiple Choice

Test marketing is very expensive.As a result which of the following is true of some companies?

• A) They go for a national introduction than an expensive test market.
• B) They do not test market line extensions of well-known brands to save costs.
• C) It is better to have a large-scale test market that is decidedly affordable.
• D) They mandatorily test market line extensions of well-known brands.

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Definitions:

Episodic Memory

The memory of autobiographical events that can be explicitly stated, including times, places, and associated emotions.

State-dependent Memory

The phenomenon whereby information learned in a particular state of mind is more easily recalled when in the same state.

Episodic Memory

The subtype of long-term memory that involves the recollection of specific events, situations, and experiences.

Body Condition

The physical state of a person's or animal's body, often in terms of muscle and fat levels.