Which Statement Describes an Element of Sales Promotion

question 95

Multiple Choice

Which statement describes an element of sales promotion?

• A) It is a long-term tool used by marketers.
• B) It complements advertising by yielding faster sales responses.
• C) It is allotted less marketing money than advertising.
• D) It uses personal selling,advertising,and public relations.

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Definitions:

Triple Bottom Line

An accounting framework that incorporates social, environmental, and financial performance measures.

Socially Responsible

Refers to ethical practices and policies that aim to positively impact society, the environment, and communities while conducting business.

Corporate Social Responsibility

A company's commitment to manage its social, environmental, and economic effects responsibly and in line with public expectations.

Retention Rates

The percentage of customers or users who continue to use a service or product over a specific period, indicating loyalty or satisfaction.