One Risk of Executing a Store Promotion That Results in Brand

question 80

Multiple Choice

One risk of executing a store promotion that results in brand cannibalization is that the promotion could ______.

• A) create inaccurate sales forecasts for both the promoted and cannibalized products.
• B) create inaccurate sales forecasts for the promoted product and none for the cannibalized products.
• C) increase the accuracy of the sales forecasts for both the promoted and cannibalized products.
• D) create accurate sales forecasts for the promoted product and none for the cannibalized products.

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Definitions:

Exclusionary Rule

A legal principle in the United States that prevents evidence collected in violation of a defendant's constitutional rights from being used in a court of law.

Illegal Search and Seizure

Investigations or actions by law enforcement without a warrant or probable cause, violating the Fourth Amendment rights.

Constitutional Protection

Safeguards ensured by a constitution that protect the rights and freedoms of individuals from infringement by the government.

Bill of Rights

The first ten amendments to the United States Constitution, guaranteeing fundamental rights and protections to American citizens.