_____ Is the Technique Used to Sift Through the Data

question 14

Multiple Choice

_____ is the technique used to sift through the data collected by point-of-purchase scanning equipment.

• A) Big data analysis
• B) Shopper marketing
• C) Market-basket analysis
• D) Shopper analytics

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Definitions:

Misrepresentation

The act of giving a false or misleading statement about a material fact, with the intent to deceive or mislead.

Observable Behaviors

Actions or reactions of an individual in various situations, that are visible and can be measured or recorded.

Reference Checks

The process of contacting a job applicant's previous employers, colleagues, or other contacts to gain insights into their employment history, qualifications, and character.

Equal Employment Opportunity

A principle that asserts all individuals should have the same chance for employment regardless of race, gender, age, or other non-merit factors.