Which of the Following Is True of Channel Members Within

question 33

Multiple Choice

Which of the following is true of channel members within marketing channels?

• A) They play roles that are different from those of intermediaries and resellers.
• B) They facilitate the change of ownership but not the sale to the final consumer.
• C) They provide division of labor but without any particular specialization in moving goods.
• D) They help provide contact efficiency as goods move into the hands of the final consumer.

---

Definitions:

Trading Securities

Financial instruments such as stocks or bonds that are purchased by a company with the intention of selling them in the short term to realize quick profits.

Unrealized Loss

A loss that results from holding onto an asset that has decreased in price, but has not yet been sold or actualized through closure of the position.

Held-to-Maturity Securities

Debt securities that a firm has the positive intent and ability to hold until maturity.

Parent-Subsidiary Relationship

A corporate structure dynamics where one company (the parent) controls another company (the subsidiary) through ownership of a majority of its voting stock.