Which of the Following Is True When Choosing a Marketing

question 99

Multiple Choice

Which of the following is true when choosing a marketing channel?

• A) The more standardized a product is,the longer its distribution channel can be,although the greater number of intermediaries that can be involved will drive up costs.
• B) The less standardized a product is,the longer its distribution channel can be,although the greater number of intermediaries that can be involved will drive up costs.
• C) The less standardized a product is,the longer its distribution channel can be and the greater the number of intermediaries that can be involved without driving up costs.
• D) The more standardized a product is,the longer its distribution channel can be and the greater the number of intermediaries that can be involved without driving up costs.

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Definitions:

Low-Dividend Policy

A financial strategy where a company decides to distribute a relatively small portion of its earnings to shareholders in the form of dividends.

Retention Ratio

The proportion of net income that is retained in the business rather than paid out to shareholders as dividends.

Compromise Policy

A method or strategy of resolving a conflict or dispute whereby all parties involved make concessions.

Financial Distress

A situation where a company cannot meet or has difficulty paying off its financial obligations to its creditors.