Which of the Following Is True of Usage-Rate Segmentation

question 58

Multiple Choice

Which of the following is true of usage-rate segmentation?

• A) It combines former users,potential users,first-time users,light or irregular users,medium users,and heavy users.
• B) Categories of products do not vary with the product in user-rate segmentation.
• C) Heavy users often change their preferences.
• D) It groups potential customers on the basis of their personality,motives,and lifestyles.

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Definitions:

Contaminated Sites

Areas of land that have been polluted with hazardous substances and pose a risk to human health or the environment.

Reusing Products

The act of using items more than once for the same or a new purpose, reducing waste and conserving resources.

Health Hazard

Any source of potential damage, harm, or adverse health effects on something or someone under certain conditions at work or life.

Biomimicry

The design and production of materials, structures, and systems that are modeled on biological entities and processes.