Starbucks Uses Different Kinds of Coffee,dairy and Non-Dairy Alternatives,flavor Shots,and

question 3

Multiple Choice

Starbucks uses different kinds of coffee,dairy and non-dairy alternatives,flavor shots,and temperature levels to create a diverse array of options for customers.It uses a machine called a Clover,which allows baristas to customize brew times down to the second,specify how much exposure the water has to the coffee grounds,and dial in a precise temperature.Starbucks is well-geared toward ______.

• A) customization
• B) standardization
• C) mass customization
• D) mass standardization

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