When Considering Strategies to Promote Intangible Services,which of the Following

question 18

Multiple Choice

When considering strategies to promote intangible services,which of the following engages customers in postpurchase communication?

• A) An airline hires a well-known actor to endorse its services in a series of commercials.
• B) An insurance company uses an umbrella as its logo to convey that its customers are well-protected.
• C) A chartered accountant firm offers a 20 percent discount to customers who contract its services in January.
• D) A hotel sends an e-mail survey to its guests asking them to rate the quality of service that they received.

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Definitions:

Qualified Pool

A group of individuals who meet the specific qualifications or criteria for a particular role, job, or opportunity, often pre-screened for suitability.

Job Analysis

The process of gathering, documenting, and analyzing information about job responsibilities, tasks, necessary skills, outcomes, and work environment to determine job specifications.

Job Descriptions

Job Descriptions are written summaries that outline the essential responsibilities, duties, qualifications, and skills for a specific role or position within an organization.

Job Specifications

A list of the qualifications required of a job holder.