According to Family Life Cycle Segmentation,middle-Aged Married Couples with or Without

question 72

Multiple Choice

According to family life cycle segmentation,middle-aged married couples with or without children:

• A) are difficult to promote by advertisement.
• B) are better off financially than young married couples with or without children.
• C) buy medical care products that aid health,sleep,and digestion.
• D) have the highest purchase rate.

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Definitions:

Organizational Citizenship Behaviour

A type of behavior exhibited by employees that is discretionary, not directly or explicitly recognized by the formal reward system, and that in the aggregate promotes the effective functioning of the organization.

Person-Job Fit

The compatibility between a person's skills, experiences, and values and the requirements, dynamics, and culture of a job.

Organizational Identification

The extent to which employees associate themselves with their organization, adopting its values and goals as their own.

Person-Job Fit

The compatibility between an individual's skills, abilities, interests, and values with the requirements and characteristics of a job.