Which of the Following Statements Best Describes Simultaneous Product Development

question 96

Multiple Choice

Which of the following statements best describes simultaneous product development?

• A) It is a strategy that provides general guidelines for generating,screening,and evaluating new-product ideas.
• B) It is used to determine the reactions of potential customers in a market situation.
• C) It is the process where all the involved areas work together rather than sequentially during a product's development.
• D) It is a strategy that links the new-product development process with the objectives of the marketing department,the business unit,and the corporation.