Why Do Marketers Segment Their Markets and What Are the Basic

question 87

Multiple Choice

Why do marketers segment their markets and what are the basic criteria for doing so successfully?

• A) Segments must be composed of people with different product needs.
• B) Segments must be composed of people with different characteristics.
• C) Segments must be large enough to warrant developing and maintaining a special marketing mix.
• D) Segments must be divided according to the North American Industry Classification System.

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Definitions:

Win-Win

A negotiation or outcome of a conflict where all parties involved receive beneficial or satisfying results, fostering cooperation and positive relationships.

Compromising

involves finding a middle ground or mutual concessions between conflicting parties or interests to reach a resolution or agreement.

Carefree

A state of being free from worries or responsibilities.

Open-Minded

Being willing to consider new ideas, perspectives, and experiences without preconceived judgments.