In Test Marketing,the Greatest Danger Is in Choosing a Test-Site

question 62

Multiple Choice

In test marketing,the greatest danger is in choosing a test-site city that ______.

• A) does not reflect market conditions in the new product's projected market area
• B) is unique in being representative of the entire city,although it is unlike neighboring cities
• C) does not respond quickly to changing trends and is highly entrenched in its cultural ways
• D) has a racial mix and thus has more diversity than other cities in the projected market area

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Definitions:

Cost Variances

The difference between expected costs and actual costs, detailed in financial management and accounting to help identify areas of unexpected expense or efficiency.