Besides Its High Cost,what Is the Other Possible Problem That

question 102

Multiple Choice

Besides its high cost,what is the other possible problem that test marketing is likely to face?

• A) The actions of competitors countering the test market may contribute to normalizing conditions that the testing firm might expect in the market.
• B) The product's success may present a threat to other product extensions recently introduced by the company and thus spread its customers thin.
• C) It exposes the new product and its marketing mix to competitors before its introduction.Thus,the element of surprise is lost.
• D) Consumers may perceive the sales promotion,pricing,or advertising campaign as overzealous hard sell or even unfair trade practices.

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