Which of the Following Statements Describes a Customer Innovation Center

question 27

Multiple Choice

Which of the following statements describes a customer innovation center?

• A) It is an approach to repositioning a company's products using sales figures.
• B) It promotes advertising among status-conscious customers.
• C) It is a forum for meeting with customers and directly involving them in the innovation process.
• D) It is used in the business analysis stage of the new-product development process.

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