Which of the Following Is an Objective of Focus Group

question 83

Multiple Choice

Which of the following is an objective of focus group interviews?

• A) To stimulate insightful comments through group interaction
• B) To directly involve customers in test marketing
• C) To reject ideas that are obviously inappropriate for some reason
• D) To eliminate ideas that are inconsistent with an organization's new-product strategy

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Definitions:

Reward Systems

Mechanisms or programs implemented by organizations to recognize and reward employees' performance and achievements.

Technological Advancements

The development and application of innovative technologies that improve and facilitate various aspects of human life, industry, and scientific research.

External Force

Factors or influences originating outside an organization that can affect its performance and operations.

Social Networks

Social networks are structures made up of individuals or organizations connected by one or more types of interdependency, such as friendships, kinship, common interests, or economic exchanges.