The Product Life Cycle (PLC)for a Brand Is Usually Longer

question 17

True/False

The product life cycle (PLC)for a brand is usually longer than the PLC for a product form.

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Definitions:

Neurotransmitter Deactivation

The process by which neurotransmitters are inactivated in the synaptic cleft, stopping their effects on post-synaptic neurons.

Synaptic Cleft

The gap between two neurons at a synapse, through which neurotransmitters are released and travel to bind with receptors on the postsynaptic neuron.

Voltage-activated Calcium Ion Channels

Ion channels in cell membranes that open in response to changes in electrical potential, allowing calcium ions to enter the cell.

Presynaptic Membrane

Axon terminal membrane on the transmitter, or output, side of a synapse.