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According to the AIDA model,which of the following is the first step in the purchase-decision process?
Prosecutions
The legal process of charging someone with a crime and conducting a trial to determine their guilt or innocence.
Convictions
The act of declaring someone legally guilty of a crime following a trial.
Corporations
Legal entities that can enter into contracts and own property. They are taxed at a lower rate than individuals and their owners are normally not liable for the corporation’s debt or any harm it may cause the public.
Consensus Crimes
Crimes that are universally condemned by society, such as murder or theft, and seen as inherently wrong.
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