Identify Which Statement About Global Branding Strategies Is True

question 41

Multiple Choice

Identify which statement about global branding strategies is true.

• A) A one-brand-name strategy is useful when a company markets mainly one product.
• B) Using different brand names in different markets leads to greater brand identification of the product from market to market.
• C) A one-brand-name strategy makes coordinating promotion from market to market more difficult.
• D) Using different brand names in different markets means that a company is not an example of localization.

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Definitions:

Foreign Investment

Capital investment made by one country into another, either by buying a company in the target country or by expanding operations of an existing business.

Revenue Tariff

A tax imposed on imported goods primarily for generating government revenue rather than protecting domestic industries.

Generate Income

The process of creating revenue or earnings through various sources such as work, investments, or business activities.