A Particular Item for Which Consumers Search Extensively and Are

question 109

Multiple Choice

A particular item for which consumers search extensively and are very reluctant to accept substitutes is called a(n) __________.

• A) convenience product
• B) shopping product
• C) specialty product
• D) unsought product

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Definitions:

Condominium

A type of real estate divided into several units that are each separately owned, surrounded by common areas jointly owned.

Social Readjustment

The process of adapting to significant changes in one's life condition or social situation, often associated with stress.

Rating Scale

A set of categories designed to elicit information about a quantitative or qualitative attribute, often used in surveys and research.

Positive Events

Occurrences or situations that bring about happiness, joy, or other favourable emotions.