Discuss What Is Meant by Sampling When Conducting Market Research

question 32

Essay

Discuss what is meant by sampling when conducting market research.Identify the two categories of samples,and provide examples of different types of samples from each category.

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Definitions:

Ethical Behaviour

The practice of conducting oneself in accordance with recognized moral principles and standards, often guiding decision making and interactions.

Legal Behaviour

Actions that conform to the laws and regulations of a given society or community.

Ethical Conduct

Concerns the adherence to moral principles and values such as integrity, fairness, honesty, and respect in decision-making and actions.

Personal Standards

Individual criteria or principles for behavior and performance, often reflecting personal ethics or excellence.