The Purpose of Market Segmentation Is To

question 46

Multiple Choice

The purpose of market segmentation is to:

• A) change consumer attitudes and beliefs toward a product.
• B) divide a market into submarkets of equal size and equal number of customers.
• C) eliminate the need for developing marketing objectives.
• D) enable a marketer to tailor marketing mixes to meet the needs of one or more specific segments.

---

Definitions:

Rapid Eye Movements

Quick, simultaneous movements of both eyes in the same direction, associated with the REM phase of sleep when dreaming occurs.

Dreaming

A complex experience of images, sounds, ideas, and emotions occurring involuntarily in the mind during certain stages of sleep.

REM Sleep

A stage of sleep characterized by rapid eye movements, during which most dreaming occurs and brain activity closely resembles that of being awake.

Physical Activity

Any bodily movement produced by skeletal muscles that requires energy expenditure, including exercise and everyday tasks.