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To develop a successful segmentation scheme,marketers gather data about the population within specific geographic boundaries,the number of people in various age categories,and other social and demographic characteristics.This example describes which of the four basic criteria used to develop useful segment schemes?
Inferential Statistics
Statistical methods that allow researchers to make inferences or generalizations about a population based on a sample.
Representative Sample
A subset of a population that accurately reflects the members of the entire population.
Effect Size
A quantitative measure of the magnitude of a phenomenon, used to indicate the size of an experimental effect.
Independent Variable
The variable in an experiment that is manipulated or changed to observe its effect on the dependent variable.
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