Zinta CoHas Launched a New Laptop Computer with a Bigger Monitor

question 11

Multiple Choice

Zinta Co.has launched a new laptop computer with a bigger monitor and big lettered keyboard.The company uses this model to target senior communities and provides discounts.The company targets thirteen cities in the United States with high populations of seniors.This scenario exemplifies which type of market segmentation?

• A) Geodemographic segmentation
• B) Psychographic segmentation
• C) Benefit segmentation
• D) Usage-rate segmentation

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Definitions:

Hindering Job Demands

Tasks or responsibilities at work that can impede an individual's ability to achieve their goals or perform at their best.

Physical

Relating to the body or material things, as opposed to the mind or spirit.

Cognitive

Relating to the mental action or process of acquiring knowledge and understanding through thought, experience, and the senses.

Emotional

Pertaining to feelings or psychological states, often influencing behavior and perception.