Zinta CoHas Launched a New Laptop Computer with a Bigger Monitor

question 11

Multiple Choice

Zinta Co.has launched a new laptop computer with a bigger monitor and big lettered keyboard.The company uses this model to target senior communities and provides discounts.The company targets thirteen cities in the United States with high populations of seniors.This scenario exemplifies which type of market segmentation?

• A) Geodemographic segmentation
• B) Psychographic segmentation
• C) Benefit segmentation
• D) Usage-rate segmentation

---

Definitions:

Without Reducing

Refers to accomplishing or adding something without decreasing or compromising other aspects.

Consumption Tax

A tax on the spending on goods and services, often levied as a sales tax, value-added tax (VAT), or goods and services tax (GST).

Saving

entails setting aside a portion of current income for future use, either by keeping the money in cash or placing it in some form of investment.

Tax-Advantaged

Refers to investments or accounts that are given preferential tax treatment, aiming to encourage saving and investment, often with benefits like deductions, credits, or exemptions.