Laelle Is a Confectionery Company That Manufactures Candies

question 54

Multiple Choice

Laelle is a confectionery company that manufactures candies.It does not use specific strategies to target children when marketing its products.Instead it uses the same strategies to promote its candies among all consumers in the market.In this scenario,Laelle uses a(n) _____.

• A) multisegment targeting strategy
• B) individual targeting strategy
• C) undifferentiated targeting strategy
• D) concentrated targeting strategy