Which of the Following Is an Advantage of a Multisegment

question 83

Multiple Choice

Which of the following is an advantage of a multisegment targeting strategy?

• A) It significantly reduces the risk of product cannibalization.
• B) It provides economies of scale in manufacturing and marketing.
• C) It does not require firms to tailor marketing mixes to the preferences of market segments.
• D) It decreases the costs involved in product design,marketing research,and management.

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Definitions:

Facilities

Physical resources such as buildings or equipment provided for a particular purpose.

Product Quality

The extent to which a product meets or exceeds customer expectations in terms of durability, reliability, functionality, and other attributes.

Career Success

The achievement of personal work-related goals and experiencing fulfillment from one's professional path, often measured by advancements, recognition, and personal satisfaction.

High Performance

Describes systems, organizations, or individuals that consistently achieve exceptional results relative to their peers.