A One-Brand-Name Strategy Should Be Adopted When the Name Cannot

question 19

True/False

A one-brand-name strategy should be adopted when the name cannot be pronounced in the local language,when the brand name is owned by someone else,or when the brand name has a negative or vulgar connotation in the local language.

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Definitions:

Competitive Intelligence

The gathering and analysis of information about competitors, their activities, and industry trends to support strategic decision-making.

Canadian Standards Association

It is a standards organization which develops standards in 57 areas and provides certification and testing services to ensure the compliance of products to declared standards.

Safety Policies

Official documents outlining the procedures and guidelines to ensure the physical and psychological well-being of employees in the workplace.

Scenario Planning

A strategic planning method that organizations use to envision and prepare for various future conditions or events.