Companies That Successfully Implement Customer Relationship Management (CRM)tend To

question 38

Multiple Choice

Companies that successfully implement customer relationship management (CRM) tend to:

• A) Use an undifferentiated targeting strategy.
• B) Customize the goods and services offered to their customers.
• C) Assume that customers have similar needs that can be met with a general marketing mix.
• D) Minimize the use of database technology.

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Definitions:

Structured Interview

An interview in which the examinee is asked to respond to a set of preestablished items. This is often done verbally, although sometimes clients can respond to written items.

Misinterpretation

Incorrect or mistaken understanding or explanation of something.

Dehumanizing

The process of depriving a person or group of positive human qualities, making them seem less human.

Distortions of Body Image

A psychological condition where an individual has a distorted perception of their body size, shape, or appearance.