Mass-Marketing Efforts Will Continue to Be Used by Marketers

question 1

Multiple Choice

Mass-marketing efforts will continue to be used by marketers:

• A) because consumers have more time to make purchase decisions.
• B) to gather detailed information on customers,which is not possible in direct marketing.
• C) to remind consumers of a product.
• D) because they allow marketers to target customers with extremely relevant offerings.

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Definitions:

Transverse Abdominal

A muscle layer of the anterior and lateral abdominal wall, important for stabilizing the core.

Latissimus Dorsi

A large, flat muscle on the back that helps with the movement of the shoulders and arms, including rotation and pulling movements.

Trapezius

A large superficial muscle that extends longitudinally from the occipital bone to the lower thoracic vertebrae and laterally to the spine of the scapula, involved in moving the shoulder and neck.

Pectoralis Major

A large muscle in the upper chest that performs functions related to the movement of the shoulder joint, including flexion, adduction, and medial rotation.