New Technology That Allows Marketers to Collect Detailed Information of Customers

question 89

Multiple Choice

New technology that allows marketers to collect detailed information of customers offers marketers a more cost-effective way to reach customers and:

• A) choose which segment or segments to target.
• B) enables businesses to personalize their messages.
• C) review general activity on the website.
• D) position the product.

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Definitions:

Variance

The determination of the variability within a dataset, found by averaging the squares of the differences from the mean value.

P-value

The likelihood of getting test outcomes that are at least as significant as those seen in the test, under the assumption that the null hypothesis holds correct.

Z

In statistics, typically refers to a standard score indicating how many standard deviations an element is from the mean.

Null Hypothesis

A hypothesis in statistical analysis that assumes no significant difference or effect exists between certain characteristics, conditions, or variables.