Which Statement Is True of Product Positioning

question 40

Multiple Choice

Which statement is true of product positioning?

• A) It assumes that consumers compare products solely on the basis of price.
• B) There are two positioning bases: application and price.
• C) The quality of competing products does not influence product positioning.
• D) It is a process that influences potential customers' overall perception of a brand and product line.

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Definitions:

Environmental Influence

Environmental Influence is the impact that surroundings have on an individual's behavior, decisions, and well-being.

Birds Hitting a Plane

Incidents where birds collide with aircraft, potentially causing damage or danger to flights; also known as bird strikes.

Competencies

Skills, knowledge, and abilities that are necessary for the effective performance of a job or task.

Individual Attributes

Personal qualities or characteristics that define an individual, including traits, skills, and attitudes.