Julie Works as a Public Relations Executive in a Firm

question 5

Multiple Choice

Julie works as a public relations executive in a firm and is definitive in her choice of office clothes and accessories.She prefers to wear only certain brands.Hence,she is always seen in clothes from Banana Republic and carries only Coach handbags to office.Which psychographic variable is Julie exhibiting?

• A) Motives
• B) Personality
• C) Geodemographics
• D) Attributes

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Definitions:

Competitive Markets

Markets where numerous producers and consumers interact, leading to efficient distribution of goods and services and price determination through supply and demand.

Supply and Demand

A fundamental economic model that describes how prices and quantity of goods and services are determined in a market.

Equilibrium Price

The price at which the quantity of a good or service supplied matches the quantity demanded, causing the market to be in a state of balance.

Equilibrium Price

The price at which the quantity of a good or service demanded equals the quantity supplied, leading to a stable market condition without excess supply or demand.