Unilever Is a Multinational Corporation Selling Consumer Goods Under Various

question 59

Multiple Choice

Unilever is a multinational corporation selling consumer goods under various categories such as foods,beverages,cleaning agents,and personal care products.This is an example of:

• A) product user.
• B) product class.
• C) product differentiation.
• D) repositioning.

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Definitions:

Mental Links

The connections between concepts, ideas, or pieces of information stored in memory.

Concepts

General ideas or understandings that individuals have about something, which are used to categorize and interpret information.

Schema's Tendency

The propensity of cognitive schemas, which are frameworks for understanding the world, to influence perception and memory in a consistent direction.

Salience

The quality of being particularly noticeable or important; something that stands out in a person's perception or attention.