Which of the Following Is True of Usage-Rate Segmentation

question 58

Multiple Choice

Which of the following is true of usage-rate segmentation?

• A) It combines former users,potential users,first-time users,light or irregular users,medium users,and heavy users.
• B) Categories of products do not vary with the product in user-rate segmentation.
• C) Heavy users often change their preferences.
• D) It groups potential customers on the basis of their personality,motives,and lifestyles.

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Definitions:

Aggression

Behaviors or attitudes that are hostile, forceful, or attacking, often with the aim of dominating or causing harm to others.

Hostile Aggression

Aggression stemming from feelings of anger and aimed at inflicting pain or injury on others, often as an end in itself rather than a means to an end.

Humiliates

The act of making someone feel ashamed or demeaned through actions or words.

Antisocial Behavior

Actions that harm or lack consideration for the well-being of others; often violating social norms.